1
Should you include the target keyword
phrase in the URL? Why?
Yes, you should
include the target keyword phrase in the URL. The URL of a website is an
important piece of the websites presence. Having a relevant keyword phrase
in the URL makes for a more quality website, and helps those who are searching
for those keyword phrases to find you. This is why you are rewarded for doing
so by search engines.
What is keyword
mapping? Design a concise keyword mapping strategy for your client.
Keyword mapping is
designing webpages within your website that address all of your keyword
phrases. This allows for optimal SEO, and helps drive relevant traffic
towards your site. For Paradigm Windows, there are a couple different
variations of window orders that can be made. The customer is either
ordering Residential or Commercial windows, and those windows are either
replacing an existing window or being used in the construction of a new
building. So, I would set up the website to allow the user to find their way to
the correct window of their choosing, and add in keyword phrases along the way
such as "residential window replacement", or "new construction
commercial window".
What is Google’s Knowledge Graph? How to exploit
Knowledge Graph for your client?
Google
Knowledge Graph is a database that is collecting million of pieces of data
about the keywords that people search for, and the intent behind those
searches. Every algorithm update to Google's Knowledge Graph is to improve the
time it takes for the user to get exactly the information they're looking for.
We will use Google Knowledge Graph to look at the most popular searches that
are relevant to our business. In this case it's window sales. Having keywords
on your page that are trending and relate to your business can be very useful
in delivering more traffic.
No comments:
Post a Comment