Discussion Board Week 3

Ben Allen

9/14/17

Discussion Week 3

• How to use attention driven design to apply focus to your conversion goal

If your website design is attention driven, then you're only putting up the most important information. Leaving no room for distractions, this will guide the user through your website as smoothly as possible. Figuring out exactly which information is needed to display in order to convert customers is the first step. 

• How to design post-click experiences that convert

If someone has clicked on an advertisement for men's socks, then that person expects to be directed right to the section of the website that has men's socks. If their click takes them just to the home page of a clothing website, then they may be discouraged and click away. But if they are intermediately directed to the advertised product, then they are much more likely to buy. 

• How to communicate your proposition to get consistent results

If you want consistent results then you need to be consistent about what you would like the customer to do. Netflix for example, uses 99% of the log in screen to advertise 1 free month for first time users. This is because return users have already been sold and only need a small area to access the log in. New users however, are hyper aware of the free trial due to the large ad encouraging them to sign up.

• How to eliminate negative impulses at the point of conversion  

Keeping the language positive helps avoid negative impulses. Even adding something like "satisfaction guaranteed!" can help stop a customer from nervously backing out. Anything that's going to make the customer confident their decision to go forward.   

Landing Page Critique 

• URL: https://spark.adobe.com/gallery/small-business/example/diy-design/
• What are their value propositions?

Their value proposition is teaching you "How to design compelling visual content for your blog"

• What are their calls to action? 

Their calls to action were links to learn more information about DIY Design, as well as a YouTube video that encouraged you to get a more in depth look at the services they have to offer. 

• What demographic are they appealing to? Are they doing a good job?

It seems like they are trying to appeal to the female blogger, given the colors and feel of the site. That being said it could be easily just as helpful for men, but I didn't feel that men were necessarily the demographic they were trying to reach. I would say they're doing a job, especially with the in depth Youtube videos. 

• Is it obvious and clear what they want visitors to do to convert? 

It's not as obvious and clear as it could be. They do give a link and tell the user to click for more information, but it's relatively small and does't stand out. The Youtube link is helpful for getting additional information about themselves, but they don't directly ask users to watch. There could definitely be more effort put into making it more obvious what exactly they want visitors to do.