Individual Assignment #3

Using Moz

Client: http://www.paradigmwindows.com/

Competitor: http://www.portlandwindow.com/

Paradigm Windows

Paradigm Windows runs under a .com domain, which is typically regarded as reputable when it comes to businesses. Paradigm doesn't have a very strong Domain or Page Authority, it does however have a decent amount of established links.With 0 Just-Discovered page link metrics, its obvious that Paradigm could benefit from SEO.

Portland Windows

Portland Windows has much more work to do when it comes to online presence. With just 6 combined established links and a spam score of double it's competitor, it makes Paradigm Windows not look so bad. The biggest area I see that needs to improve is established links. In order to be a credible window business you need others to link toward your site in a positive way.

Keyword Analysis 

Since windows aren't frequently being purchased online and the search was specific to Portland, there was a relatively low monthly volume of searches for "Windows Portland Maine". Paradigm Windows is currently ranked #1 on the SERP Analysis, which is great for my client. The other two links on the SERP Analysis was a Home-Advisor Top 18 list, as well as another competing window shop (Renewal by Anderson) in Portland.  As far as Keyword Suggestions goes, none of the recommended keyword phrases had any monthly volume data besides "paradigm windows Portland Maine".