The company that our
group has decided to promote is Pedal Products. One of our group members, Derek
Young is owner of Pedal Products and he will be working with us on the goals of
his company. So far we've all exchanged texts and have had good communication with
getting things done. Google Docs works well because it gives us the ability to work on an assignment all at the same time and chat within the doc.
The goal for our
Ad Words campaign is going to be increasing social media traffic and engagement.
During the campaign, Pedal Products is willing to spend up to $50 over the
course of 5 days. Given that this company is relatively new and has a small web
presence, this gives us lots of room for improvement. Right now we’re aiming
for an improvement of at least 25% amongst social media account
traffic/engagement. Derek so far has noticed that every $10 he spends on ads,
he gains 10-20 likes on Facebook. We do not yet have a goal for clicks, but it
will certainly be improving during the duration of the campaign.
Some of the keywords
that Pedal Products plans to use are “Bike Shop”, “Online Bike Shop”, “Maine
Bike Shop”, “Portland Bike Shop”, and “Bike Parts”. The ads that we plan to
push are going to be mostly images, with very little text other than the action
we would like the customer to take. This campaign is just trying to get the
name Pedal Products out there. I’m confident that our group will succeed.
